Amazon Leads Shopper Expectations for Flexible Fulfillment
It seems with each announcement from Amazon’s Seattle Headquarters that they are either expanding its digital offering of movies and original serial shows or expanding availability of faster and faster delivery of almost anything. And with Amazon Prime much of that is free delivery or very competitive with alternative options.
Amazon has expanded into same day and immediate delivery of fresh food and hot RTE meals beyond its traditional assortment of the everything store delivered to your home in a couple days. This progress ensures that if the concept is sustainable, Amazon will have the scale and pricing power to define the economics for the market and manage shopper expectations. Thus Amazon sets the benchmark for all of retail and now Food Service as well.
The diagram below lays out how Amazon and Brick & Mortar Retail and Food Service Overlap. 2016 will see some serious catch-up by B&M/OmniChannel Retailers but they are still chasing the leader.
Amazon benchmark for Flexible Fulfillment
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