Amazon Rumored to Shake up UK Grocery with Acquisition of Ocado
Ocado, the £1,2 billion pure play ecommerce grocery player in the UK, with platform partnerships with Wlm Morrison and looking for more, might be finding itself in a new partnership, this time with Amazon.
As published in today’s Daily Mail This Is Money site, Amazon is actively considering Ocado as their breakthrough, jumpstart for scaling up in the hyper competitive UK Supermarket Wars.
If the price is right, this makes a lot of sense for Amazon, given the faster start and better local shopper and grocery ecommerce understanding that Ocado would provide. The price was already influenced down for Ocado when Amazon launched and expanded it’s Amazon Pantry service in the UK.
Amazon will likely find the pricing and competition in the UK quite a bit more difficult than in the USA and the Ocado name less polarizing.
You might also like
I recently presented at a conference in Toronto, including an update on the outlook for retail and key retail growth drivers that retailers and brands need to attend to. The
Does anyone think this makes sense? Yes Amazon is all about customer centricity and simplifying things for its customers, but absent Alexa having voice security to only respond to a