Amazon Leads Shopper Expectations for Flexible Fulfillment

Amazon Leads Shopper Expectations for Flexible Fulfillment

It seems with each announcement from Amazon’s Seattle Headquarters that they are either expanding its digital offering of movies and original serial shows or expanding availability of  faster and faster delivery of almost anything. And with Amazon Prime much of that is free delivery or very competitive with alternative options.

Amazon has expanded into same day and immediate delivery of  fresh food and hot RTE meals beyond its traditional assortment of the everything store delivered to your home in a couple days. This progress ensures that if the concept is sustainable, Amazon will have the scale and pricing power to define the economics for the market  and manage shopper expectations. Thus Amazon sets the benchmark for all of retail and now Food Service as well.

The diagram below lays out how Amazon and Brick & Mortar Retail and Food Service Overlap.  2016 will see some serious catch-up by B&M/OmniChannel Retailers but they are still chasing the leader.

 

Amazon benchmark for Flexible Fulfillment

Amazon benchmark for Flexible Fulfillment

About author

TimO'C
TimO'C 17 posts

Well seasoned CPG executive with brand, product, sales leadership experience, focused the past dozen years on analysis and advisory to retailers and CPG firms. Seeks to help understanding, provide insights and strategies to address and participate in the dramatic transformation of retail we are experiencing.

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