Jet Increasing Discounts to Hold On – Not Getting Finer Points of Their Offer

JET.Com has come out of the urgent delivery cycle of the holidays where their slow shipping model for non core items (where they are not the real seller) doesn’t fit consumer needs and having to clarify that with letters and notices of delayed and late Christmas deliveries. Now they need to get back on shopper’s radar and regain traction in a market that seems to keep moving in Amazon’s direction.

In addition, weak buyer reviews on ResellerRatings.com (more perspective here) are  indicating shoppers are not understanding the model and distinctions in order to adjust expectations vs. Amazon in return for lower prices. Sometimes the issue is a disconnect of responsibility in the hand off between Jet and the retailers/distributors they deal with to fulfill the order. With lack of shopper understanding, shoppers will default to the excellent benchmark provided by Amazon and are crushing Jet’s Ratings.

So Jet is out of the box for 2016 with even deeper discounts, emailing existing shoppers a discount code for the next three orders of 10% off *up to $25/order. Their run rate on all the venture capital has to be accelerating with this effort. My experience with them has been great for regular consumables (paper product, dog and cat food) where Jet delivers from their own DC’s quickly and accurately. Where reviews seem to indicate problems is in their coordination and hand off and returns (if shoppers didn’t wave them for deeper discounts) when Jet is the seller of record but another retailer fulfilled the order.

Disruption can be fun. Mark Lore, Keep on Smiling!