Amazon Rumored to Shake up UK Grocery with Acquisition of Ocado

Ocado, the £1,2 billion pure play ecommerce grocery player in the UK, with platform partnerships with Wlm Morrison and looking for more, might be finding itself in a new partnership, this time with Amazon.

As published in today’s Daily Mail This Is Money site, Amazon is actively considering Ocado as their breakthrough, jumpstart for scaling up in the hyper competitive UK Supermarket Wars.

If the price is right, this makes a lot of sense for Amazon, given the faster start and better local shopper and grocery ecommerce understanding that Ocado would provide.  The price was already influenced down for Ocado when Amazon launched and expanded it’s Amazon Pantry service in the UK.

Amazon will likely find the pricing and competition in the UK quite a bit more difficult than in the USA and the Ocado name less polarizing.