Branding Your Content (Downloads)

Branding Your Content (Downloads)

It never ceases to amaze me the top notch organizations ranging from retailers and brands, to consulting firms, to Non-profit organizations all sharing something of value and they forget at the last step – the download file name to include their organization/brand name. I end up typing these in when I download as their file name means little to me compared to the organization name and date of the content.

I recently reached out to one prominent Wall Street Analyst on her practice this way and got a “Wow, You’re right!” and immediate change in practice on their website.

This should be a no brainer but in the hand off to the web content folks may be getting forgotten. That is a mistake.

About author

TimO'C 20 posts

Well seasoned CPG executive with brand, product, sales leadership experience, focused the past dozen years on analysis and advisory to retailers and CPG firms. Seeks to help understanding, provide insights and strategies to address and participate in the dramatic transformation of retail we are experiencing.

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