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bfresh (Ahold) Concept Store Fairfield, CT USA 20Feb16
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- bfresh, Ahold’s eurostyle foodie centric urban small store concept in Fairfield CT
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- bfresh, Ahold’s eurostyle foodie centric urban small store concept in Fairfield CT
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- Smoothie Station at the Entrance
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- Fresh Baked on Premises
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- Small but Open and Bright
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- Lots of Prepared for You Foods
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- Market Style Produce
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- The requisite Rotisserie
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- Every item with digital shelf tags – instant price changes for dynamic pricing esp for perishables
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- Lots of Grab and Go Premium Juice Drinks
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- PRoduce
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- Cheese and Crackers at the Deli
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- Deli
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- Cross Merchandising Meat with Sauces and Spices
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- Fresh Seafood
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- Fresh Baked on Premises
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- Wide assortment of Prepared for You Foods
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- Bulk Foods Section for the Foodie Feel
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- End Caps at the back of the store
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- Premium Candy at Checkout
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- Soda and Snack Impulse at Checkout
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- 12 Checkout stations 4 self 8 manned
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- Magazine Rack at Checkout for Impulse sale
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- Local battery brand wins the display
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- Hallmark Cards after checkout – on way out?
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- Signage for promotion of App
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- Sushi details
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- Dri Aged Meat
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- Snacks and Candy
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- Name Brand Snacks
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- Nutrition Bars
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- Supplements Next to Baby
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- Dense Frozen Dessert Assortment
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- Dense Frozen Food Assortment
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- Paper Products
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- Paper and Cleaning Products
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- Well Merchandised Fresh Produce
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- Well Merchandised Fresh Produce
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- A lot of Red in the Flowers Post Valentines
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- Salad Mix and fixings
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- Baby Food
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- Facebook Positioning
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- Seafood Sale
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- Ad in Circular for App
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- Sale and Catering Offer
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- Circular on Prepared for you foods
This is a great concept store for urban, on the go, shoppers. Mix at this store is upscale hipster, but with enough choices that anyone could be happy. It is run separately from other Ahold divisions in the USA and reports directly into the Ahold USA CEO.
Store is about 50% Fresh (produce, flowers, meat and seafood) and Prepared Foods (pre-prepared, prepared on the spot for you, deli, bakery, sushi). Balance of the store is a dense dry and temperature controlled shop and check out with a small counter for eating in. There is a lot of food prepared on site for a small store. Checkout is 4 self-checkout and 8 manned. There are a lot of staff around either stocking or serving customers. Peak times at lunch and dinner are reported to have very high traffic. High SKU count in small store means limited stocking, dry grocery section has stacks of cartons above the gondolas for added stock.
No private brands yet as you would expect from a European Style Urban Store, store manager indicates that is on the way under its own label (not sharing labels with other Ahold USA divisions) and in fact only private brand found was C&S Wholesale’s premium label “Best Yet” in the paper section.