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Brand Voice

Branding Corollary: Images Should Shout Your Brand Even Without Words.

Of course you are going to put your brand name in text or logo on your digital assets, but first

RPS News

Fairfield County Giving Day

TODAY! Today March 10th is Fairfield County Giving Day. I know, one of the richest areas of the USA, but

Retail Disruptors

ALDI Finally Takes Credit – Its time to give them more

Aldi is finally taking credit cards, and as you review this retailer it is time more analysts and industry participants

Retail Disruptors

Amazon Dash Launches Exclusive Co-Developed Products with Brita

Amazon, just off a week of launching private label fashion, this week has launched a co-developed “smart” IOT connected Brita Infinity Pitcher from the Clorox Company. The device uses Amazon Dash Replenishment connectivity

Retail Disruptors

Ahold’s bfresh Urban Small Concept Store – Store of the Future?

I finally had a chance to visit the new bfresh Euro-style grocery store from Ahold. This two store chain (second store in Boston Metro, a third store on the way)  is a great concept store for urban, on the go, shoppers. Mix at this store is upscale hipster, but with enough

Shoppers

Taking Your Brand Direct to Customers Can Be a Free Lunch

With the transformation in retail and consumer products, with power shifting to consumers, with influence fragmenting, and retailers concerned about their own survival and brands, it is imperative for Consumer brands to own their relationship with consumers via direct engagement. This requires active social media listening and responding, it means more

Retail Disruptors

Amazon’s New Marketplaces to grow in 2016

Amazon and digital retail in general seems to have hit the inflection point where shopper adoption, frequency and purchases grew faster in 2015 than 2014. 40% YoY growth on Cyber