Branding Your Content (Downloads)
It never ceases to amaze me the top notch organizations ranging from retailers and brands, to consulting firms, to Non-profit organizations all sharing something of value and they forget at
Branding Corollary: Images Should Shout Your Brand Even Without Words.
Of course you are going to put your brand name in text or logo on your digital assets, but first
Fairfield County Giving Day
TODAY! Today March 10th is Fairfield County Giving Day. I know, one of the richest areas of the USA, but
ALDI Finally Takes Credit – Its time to give them more
Aldi is finally taking credit cards, and as you review this retailer it is time more analysts and industry participants
Amazon Dash Launches Exclusive Co-Developed Products with Brita
Amazon, just off a week of launching private label fashion, this week has launched a co-developed “smart” IOT connected Brita Infinity Pitcher from the Clorox Company. The device uses Amazon Dash Replenishment connectivity
Ahold’s bfresh Urban Small Concept Store – Store of the Future?
I finally had a chance to visit the new bfresh Euro-style grocery store from Ahold. This two store chain (second store in Boston Metro, a third store on the way) is a great concept store for urban, on the go, shoppers. Mix at this store is upscale hipster, but with enough
Taking Your Brand Direct to Customers Can Be a Free Lunch
With the transformation in retail and consumer products, with power shifting to consumers, with influence fragmenting, and retailers concerned about their own survival and brands, it is imperative for Consumer brands to own their relationship with consumers via direct engagement. This requires active social media listening and responding, it means more
